Challenge:
SailPoints annual Sales Kickoff brings together employees and partners for a multi day event aimed at rallying and educating the companies' sales force. For 2020, I was tasked with creating boxing themed branding around the concept of 'Unstoppable'.
Solution:
Drawing inspiration from vintage boxing posters, I created a created a dynamic and flexible toolkit that communicates energy, speed, and power. Stylized imagery of athletes, paired with dynamic background elements that allude to speed and movement, come together to create energetic and powerful visuals to match the event's ethos. Large distressed type is used to deliver in-your-face copy that drives the messaging home.
SailPoints annual Sales Kickoff brings together employees and partners for a multi day event aimed at rallying and educating the companies' sales force. For 2020, I was tasked with creating boxing themed branding around the concept of 'Unstoppable'.
Solution:
Drawing inspiration from vintage boxing posters, I created a created a dynamic and flexible toolkit that communicates energy, speed, and power. Stylized imagery of athletes, paired with dynamic background elements that allude to speed and movement, come together to create energetic and powerful visuals to match the event's ethos. Large distressed type is used to deliver in-your-face copy that drives the messaging home.
