Challenge:
SailPoint wanted to update their brand visuals to support their new messaging of "Rethink Identity". Leadership wanted to re-invigorate the existing brand, without straying too far from the identity their customers had become accustomed to.
Solution:
Working within the existing color palette, I introduced a series of geometric elements that worked dynamically within a dotted grid. This system illustrates the complex network of technologies and people that comprise a companies' IT security program, which come together holistically via the SailPoint product suite. Circles, Pills, Bursts, Dots, Icons, can be used in dynamic ways to illustrate SailPoint's business services via motion graphics, or, used static as a visual metaphor for identity security.
SailPoint wanted to update their brand visuals to support their new messaging of "Rethink Identity". Leadership wanted to re-invigorate the existing brand, without straying too far from the identity their customers had become accustomed to.
Solution:
Working within the existing color palette, I introduced a series of geometric elements that worked dynamically within a dotted grid. This system illustrates the complex network of technologies and people that comprise a companies' IT security program, which come together holistically via the SailPoint product suite. Circles, Pills, Bursts, Dots, Icons, can be used in dynamic ways to illustrate SailPoint's business services via motion graphics, or, used static as a visual metaphor for identity security.
