Challenge:
Google was eyeing Putnam Investments as a potential partner in managing their company’s 401k plan. As part of the company’s enthusiasm to partner with Google, Putnam created a customized campaign to incite Google employees to enroll and contribute to their company’s 401k plan.
Google was eyeing Putnam Investments as a potential partner in managing their company’s 401k plan. As part of the company’s enthusiasm to partner with Google, Putnam created a customized campaign to incite Google employees to enroll and contribute to their company’s 401k plan.
Solution:
Google up! is a call to arms for all Googlers to take advantage of the benefits of their retirement plan. The phrase Google up! directs people to take action, whether that’s increasing their contributions to the plan, diversifying their account, or managing their overall financial wellness. Google up! is a simple, clear, positive statement. “Google it” has become part of our lexicon and is shorthand for “find the truth.” The campaign aims to make “Google up!” part of the company’s own internal language — a reference to helping Googlers everywhere work toward financial wellness.
Google up! is a call to arms for all Googlers to take advantage of the benefits of their retirement plan. The phrase Google up! directs people to take action, whether that’s increasing their contributions to the plan, diversifying their account, or managing their overall financial wellness. Google up! is a simple, clear, positive statement. “Google it” has become part of our lexicon and is shorthand for “find the truth.” The campaign aims to make “Google up!” part of the company’s own internal language — a reference to helping Googlers everywhere work toward financial wellness.
