![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/2c87cecf-7f99-49fc-b5b4-b81cb281882b_rw_1200.jpeg?h=961d28e1c61bfeb66acc21226f66841d)
Challenge:
As part of its service to it’s largest defined contribution clients, Putnam Investments offers customized retirement plan campaigns that aim to engage their employees and encourage them to enroll in the 401k plan.
As part of its service to it’s largest defined contribution clients, Putnam Investments offers customized retirement plan campaigns that aim to engage their employees and encourage them to enroll in the 401k plan.
Solution:
Each campaign aims to create an engaging concept that will resonate with its employees and encourage them to enroll and contribute to their 401k plan.
Each campaign aims to create an engaging concept that will resonate with its employees and encourage them to enroll and contribute to their 401k plan.
![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/4ab4e86d-f17b-4ffe-bc04-0b94d608f815_rw_1200.jpeg?h=c6c77722721827912319f1bdcb5a1c25)
![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/f2edae73-bd89-47cc-96d7-c03031742fc9_rw_1200.jpeg?h=9ee01f54b035606333a31a1e7743772c)
![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/e8756106-4af7-4fcf-b9ad-98cb28d98650_rw_1200.jpeg?h=a1e789b9f5ce6997428b696fc3d6e19b)
![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/9569c9c1-36d3-40a1-8397-432df9cc3426_rw_1200.jpeg?h=483660a927beed25a2d5b6665bc1b0e8)
![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/f9325cc1-82b5-40d9-bbb2-a71a6918268c_rw_1200.jpeg?h=015fce7911a045143afda9aae589549c)
![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/b35d66f4-5453-457b-ac24-0a6bd1d16736_rw_1200.jpeg?h=7c0eb964ada0bc00c230a5a7a5935dc5)
![](https://cdn.myportfolio.com/1546c637-5792-45f6-bb8f-ea27ae870a6a/a3ed14bf-70b0-4be6-91fd-f20955d83979_rw_1200.jpeg?h=2edf91a5b58ace78ba66e31e42f5312e)