Challenge:
As part of their sponsorship of Gillette Stadium and the New England Patriots, Putnam Investments needed to transform the club section of the stadium into a memorable experience that would showcase their brand.
As part of their sponsorship of Gillette Stadium and the New England Patriots, Putnam Investments needed to transform the club section of the stadium into a memorable experience that would showcase their brand.
Solution:
The Putnam Club was aimed to be an upscale entertainment venue that will provide you and your guests with an unmatched game day hospitality destination. I was tasked with creating a presentation that would be used to pitch the concept to Putnam’s executive team, as well as create the mechanicals for for an outside production company once I received sign off. In order to showcase the brand, I created large scale graphics for banners and wall graphics, video walls that showcase memorable moments in Patriots history, a branded exterior and parking lot, as well as smaller brand touchpoints such as beer glasses, coasters, and napkins.
The Putnam Club was aimed to be an upscale entertainment venue that will provide you and your guests with an unmatched game day hospitality destination. I was tasked with creating a presentation that would be used to pitch the concept to Putnam’s executive team, as well as create the mechanicals for for an outside production company once I received sign off. In order to showcase the brand, I created large scale graphics for banners and wall graphics, video walls that showcase memorable moments in Patriots history, a branded exterior and parking lot, as well as smaller brand touchpoints such as beer glasses, coasters, and napkins.
