Challenge:
As part of their sponsorship of Gillette Stadium and the New England Patriots, Putnam Investments needed to transform the club section of the stadium into a memorable experience that would showcase their brand.

Solution:
The Putnam Club was aimed to be an upscale entertainment venue that will provide you and your guests with an unmatched game day hospitality destination. I was tasked with creating a presentation that would be used to pitch the concept to Putnam’s executive team, as well as create the mechanicals for for an outside production company once I received sign off. In order to showcase the brand, I created large scale graphics for banners and wall graphics, video walls that showcase memorable moments in Patriots history, a branded exterior and parking lot, as well as smaller brand touchpoints such as beer glasses, coasters, and napkins.
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