Challenge:
Heidelberg, one of the largest engineers and manufacturers of offset printing presses in the world, partners with Putnam Investments to manage their company's 401k plan. As part of its service to its largest defined contribution clients, Putnam Investments offers customized retirement plan materials that aim to engage their employees and encourage them to enroll in the 401k plan.
Solution:
Utilizing common terminology from the printing world, this campaign aims to create a link between an employees' daily work and their future retirement. CMYK is the fundamental basis of all color printing, and the design positions the plan as the basis of retirement investing. By pairing the colors of retirement — from rimrock canyons to azure waters — with the corresponding color chip, it shows plan participants that they can “color” their own retirement.
Heidelberg, one of the largest engineers and manufacturers of offset printing presses in the world, partners with Putnam Investments to manage their company's 401k plan. As part of its service to its largest defined contribution clients, Putnam Investments offers customized retirement plan materials that aim to engage their employees and encourage them to enroll in the 401k plan.
Solution:
Utilizing common terminology from the printing world, this campaign aims to create a link between an employees' daily work and their future retirement. CMYK is the fundamental basis of all color printing, and the design positions the plan as the basis of retirement investing. By pairing the colors of retirement — from rimrock canyons to azure waters — with the corresponding color chip, it shows plan participants that they can “color” their own retirement.
